Klara passet
Kommunal, Volontaire

To be an assistant nurse is the most common job in Sweden. But few people understand how tough it really is.

93% of assistant nurses are women, and they do our times heavy labor. But how do we get more people to understand that? By making them feel it. Together with Kommunal and Friskis & Svettis we developed a training pass based on an assistent nurse’s daily work and made it available for anyone to try it.

I was involved in most parts of the project from Idea & Concept, Research, Art Direction and Design to Client Presentations and Production - film, photo, website, poster, various bought media, illustration and event.