Vem Syns?
Komm, Volontaire

The ad space at Stockholm’s busiest metro station was transformed into a photo exhibition challenging what and who is ”normal”. Backed by a research study on what norms are reproduced in Swedish advertising, the exhibition rendered huge media coverage and a visit from the Minister for Gender Equality, sparking an ongoing conversation.

I was involved in most parts of the project from Idea & Concept, Research, Art Direction, Design, to PR, Client Presentations and Production – photo, website, collage, lettering, event and articles.